Media coverage

PRESS

Le Parisien - BUT counter attacks
"On BUT's web site the Playviz tool allows users to position beds, couches or closets on a picture of their home and see how these products will blend in. A great success at the service of customers."

Biba - What is augmented reality?
"What is cool on my PC? Playviz: an online application on madeindesign.com to remodel my home virtually."

LSA - But tries out augmented reality
"Reducing customers doubts and helping them choose are the goals of the augmented reality application offered on But's web site."
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Profession Vendeur - Real and virtual decoration at BUT
"Another example of the modernization of the But brand is the augmented reality application launched on their web site on September 1st."

Prima Maison - This month's site www.madeindesign.com
"We discovered the new "augmented reality" service which allows to simulate a remodeling in 3D. You pick a piece of furniture and insert it seamlessly into a picture of your living room to see how it would look".

Résidences décoration - Revolutionary
"What makes the augmented reality application Playviz so powerful? The amazing easy of use and the stunning realism of the rendition. Discover it on www.madeindesign.com."

Neomag - BUT tries Augmented Reality
"According to Vincent Levy, Director, Internet at BUT,  "this technology creates a bridge between the warmth of the decoration world and the  cold world of the Internet. It brings products closer to the customer. This should allow us to present our products in an innovative way and also increase our conversion rates.""
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Le Point - Playviz, redécorer en quelques clicks
"All you need to do on www.madindesign.com is to upload a picture of your home and insert 3D furniture from the site's product catalog. After only a few mouse clicks you can visualize the new decoration. Stunning results!"

Maison Magazine - Trying out furniture before buying it
"Are you wondering how much space a couch you have seen on ww.madeindesign.com will take? The well-known web site has recently added the Playviz application which allows to insert 3D objects or furniture into a picture of your home."

Architectures à vivre - Remodeling in three mouse clicks
"Made In Design,the gold standard of web sites, offers visitors a new software called Playviz"

Paru Vendu - Playviz for home decoration fans, selected as site of the week
"Awesome !"

Le Figaro - Augmented reality becomes available to e-commerce
"Customers are thrilled to have an application which allows them to see before buying", says Catherine Colin, CEO of Made In Design. 87% of users who tried the software have provided positive feedback, including 50% who have indicated that they intend to make a purchase within 30 days. Cahterin Colin expects this product to help grow sales significantly, "especially for the larger items".
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Usine nouvelle - Previznet, la réalité augmentée pour tous
"It is almost by chance that I had the idea for this augmented reality application: I was moving. This was a time when I was looking for new services that change how things are done."
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Points de Vente - Why go virtual?
"We were looking for a solution to assist customers with their home decoration in order to increase customer intimacy, explains Catherine Colin, CEO of Made In Design and a leading customer of Playviz for over a year."

LSA - Welcome to augmented reality
"Henri le Menestrel, CEO of the retail chain Le Cèdre Rouge, foresees a strong potential for augmented reality in his market. "This is a true revolution when compared to simple 3D, where the home is recreated in a neutral way. The end result with these technologies was deficient and did not lead to purchases", he points out. He is convinced by Augmented Reality and will deploy it this year on his e-commerce site by partnering with Previznet."

01 Informatique - Augmented reality becomes available to interior decoration
Yohan Bentolila highlights the difficulty: "Augmented reality was reserved for the longest time to professionals. We wanted to make it accessible to everyone. We built a first prototype in 2007, but the difficulty is to infer the right perspective and scale from a simple image without any markers or reference points like profiessional applications require."

Journal du net - When e-commerce sites get into augmented reality
"Augmented reality increases conversion rates by engaging customers (...) This is why we think of Playviz as a performance marketing tool. Users establish a personal connection with our product catalog in a very easy way. Brands can present layout ideas in augmented reality.  MadeinDesign intends to do just that. The registration of users for that application creates stickiness."
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La Tribune - Augmented reality moves in
"2010 will most certsinly be a turning point for augmented reality. Consumer applications will probably mushroom. The startup Previznet offers a simple and very intuitive application of this technology which allows inserting virtual 3D objects into the real-life world of a picture. The online application Playviz allows users to remodel a living room or a bedroom by inserting virtual furniture of the room with an extremely realistic rendition."

Enjeux Les Echos - check this out from home
"Will this couch and this armchair that we like blend well into our home? (...) Playviz is positioned as a major improvement in interactivity, ease-of-use and ergonomics with regards to the legacy software existing in this space."

Bourse Plus - A French start-up is a world leader in augmented reality
"Previznet is a French start-up which has designed the first general audience application of this technology. They have recently launched Playviz, an augmented reality application designed for e-commerce sites, particularly in the home furnishing market."

 TV / RADIO

France 2 / Télématin
Playviz featured on France 2
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Culture Pub
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Canal + / La Matinale
"As consumer this is awesome, it solves an obvious problem. But for the retailer it is an extraordinary way to boost sales because it is a well-known fact that the main impediment to sales is our lack of imagination, we can't really visualize."
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BLOGS

La réalité augmentée - Playviz now allows to "erase" furniture
"Playviz has been on our radar for a while now. The application grows slowly but surely and offers now a new functionality that has to be seen. Beyond allowing you to insert 3D furniture into a room Playviz offers now the possibility to erase furniture that was already present in your room. "
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Maison.com - Winds of modernity blow at BUT
"BUT is now offering the possibility to inuitively visualize your next couch into a picture of your own living room. This is done with only a few mouse clicks thanks to the Augmented Reality application Playviz."
Read

Maison.com - Tables from Cèdre Rouge: the right choice
"Just like you would try a garment, the Playviz application, installed on kiosks in stores at Cèdre Rouge will allow you to visualize your dream table inside your home. This is done using a simple picture of your house that you have snapped beforehand."
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Le Blog E-commerce Paris 2010 - A new augmented reality application
"Playviz, a company specialized in augmented reality,is presenting at the E-commerce Paris 2010 trade show a new "inpainting" technology, which allows users to literally erase elements within a picture."
Read

Le Blog du Café du E-commerce - BUT and multi-channel commerce: how to capture customer ubiquity?
"Another innovation: a new augmented reality technology which allows consumers to insert furniture into a picture of their home which they have uploaded to the site. Previnzet's technology even allows to erase objects that are no longer wanted in the picture in order to replace them with new furniture."
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www.blog-espritdesign.com - BUT innovates with augmented reality
"We expect this service to stengthen the link with our customers. It allows them to take ownership of our offer. It is also a turning point in the advent of a new generation of marketing tools aiming at facilitating the buying decision of consumers. Jean-Francois Greco, Director, Communications at BUT."
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Glam Media France - BUT innovates with augmented reality
"Admit that you too have at least once bought a piece of furniture, spent for hours assembling it and then discovered that a 24 inches long bookshelf does not quite fit between the dresser you got from your grandmoher and the Klimt poster on your wall. Thankfully BUT is offering to help us avoid the consequences of Murphy's Law."
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Réseaux Telecoms - Enthusiasm and maturity for augmented reality
"The deployment of an AR solution provided by Playviz has allowed Madeindesign.com to increase its conversion rate to nearly 8%."
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CBWebletter - Augmented reality: from web to mobile and TV
"Playviz allows to try out your future furniture in 3D in your own environment. After a month and a half of usage the application has allowed MadeInDesign to open 850 new user accounts. 85% of users have provided positive feedback about this application."
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Maison.com - Madeindesign : design is only a few mouse clicks away
"Playviz offers two advantages: it is very easy to use and it is extremely visual", Catherine Colin, CEO of Made In Design
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Be Geek - Playviz: try out furniture in augmented reality
"Playviz is positioned as a true fitting room for home furniture and is a very compelling alternative to the existing virtual planner tools."
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For any media enquiries, please contact :

Aspect Consulting

Jean-Baptiste Damestoy
+33 1 43 59 29 87
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Florence Bachelot                         
+ 33 1 43 59 29 90                      
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Previznet
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+33 1 55 43 75 80